Freelancing is like a breath of fresh air. It breaks the monotony of the routine schedules and helps us to follow our passion. There is no joy beyond the thrilling excitement and satisfaction we attain. Every person is an entrepreneur by birth and we genetically formed them to be one. Education and exposure have urged people to follow their dream. Now people are looking forward to having a career in freelance graphic design because of its benefits. Today, Graphic design is fast-growing and highly demanding in the design World. The increased need for promotional and marketing collaterals has skyrocketed the scope of industries. To work as a freelance graphic designer we must understand the techniques of freelance design. Here are five ways;
- Get Acquitted to Yourself: Being a freelance graphic designer is not by understanding color gradients, tools in Photoshop, or other graphic applications. You should also have a deep knowledge of dealing with the client's fantasies. The first step in the process is realizing one’s strengths and weaknesses. Some people are more inclined towards creativity while others are pragmatics and forwarding thinking in their approach and a few have learned the knack of balancing both. It is always advisable to understand your film point before starting a venture. It is also appreciable to acknowledge them right from day one immediately you make up your mind to work as a graphic design freelancer.
- Your Portfolio is Your Guide: As a graphic designer, the first hurdle would be how to keep the business coming and moving progressively. Most of us have the same ideology when it comes to starting a new business but keeping a record of your past and present work for future prosperity use to be challenging. This is why it is always advisable for graphic design freelancers to always collate their works in a file or package in the form of a portfolio. This will also describe their years of experience in the design field. The magical key lies in your hands and the clues lie in your contact file “Portfolio”. Clients will be persuaded to patronize you after going through your portfolio and others.
- Client Matters: Every successful business depends on the effective relationship you have with your clients. Despite the fact that we have our perception about design and consider ourselves expert in it, the clients’ happiness should always be your priority. This is because clients mostly think they are right and have their self-described opinion of every design terminologies known to man. Fluent communication is the first step for efficient customer service cos’ this brings more referrals to your graphic design business. Avoid unnecessary conflict from inception because it is better to be reliable and productive. Continual apologies and excuses do not only reduce the patronage of clients but also send them away forever. Though some clients could be funny at times with maximum patient and understanding you will definitely breakthrough.
- Be the Change: The survival of the fittest defines evolution, however, no rule states that. The most qualified is not always the strongest. Market and customer trends are constantly evolving on a daily basis. The same logic also applies to the advancement in the field of graphic design. Development and updates in the software industry are quite common. How we keep up with the trends and still maintain our graphic potential is by implementing new ideas with the available materials and tools thereby solving tomorrow’s problem today.
- Be the Black Sheep: How do you establish a place for yourself in the highly competitive graphic design industries. Every year thousands of freelance designers venture and begin their careers in the field. Since graphic design is slightly competitive, you can stay ahead of others in the race by being unique and highly creative in your graphic skill. The World will definitely recognize and recommend you with your style and you could be the black sheep freelance designer among others that clients would always consult for solutions in their design problems.
These are the suggested five ways of making money as a freelance graphic designer. Even the most innovative person in the world could attain a saturated point once he has a passion for solving problems with his/her design skill. I also want to make it known to you all that making money as a freelance designer does not happen within a night. It is a gradual process that calls for the maximum patient. So enjoy your money while you grow rich in a slow and steady phase.